Google is used by you Analytics but you do not use custom sections. Guess what, you are not actually using Google Analytics, at least not with any degree of proficiency. Let us explore why custom sections in Google Analytics are so crucial. Let’s take two Statements I often hear from website owners that best demonstrate the value of habit sections. The first comment is, my traffic is down up, but I do not really understand why. If the individual has any knowledge of Google Analytics, they know to click on the Traffic Resources menu choice and drill down on each of the key resources that Google defines: Direct, Referrals, and Search. Hopefully they also understand how to set the date range so that they can compare the visitors year over year.
However, the issue is that these three giant buckets do not actually break the visitors into granular enough buckets to comprehend what’s happening. I love to look at traffic from these buckets. While this list may need a small adjustment for any particular business, it generally is pretty close. As you likely noticed, there are a few direct traffic in Google analytics things I have done in this list. I broke the direct traffic into new traffic and return traffic. Offline advertising and marketing campaigns e.g., direct mail will normally appear in the direct new traffic bucket. Second, traffic from any other websites have broken out that my company owns. A company may have. They could have an outside site a marketing site, and a website. If you are taking a look at traffic on the website, you need to know is coming from the website and the advertising site.
Email is a communication tool it is vital to have it stand by itself. I have broken under both searches out search. If you do not know if people are discovering you for your brand or to get search terms, it’s practically impossible to know how search is currently performing. Let’s get these buckets set up in Google Analytics. If you would like, you can access a lot of the data in the event that you understand how to do it, which Google provides. By way of example, to measure direct visitors new visitors, it is possible to visit Traffic Resources Immediate then click on Secondary Dimension and add Visitor Form and then click the advanced filter feature to filter Visitor Type New Visitors. There are here, if you are doing this all of the time and it’s easy to mess up something.